Metro Manila (CNN Philippines) — More than a hundred thousand students went dirty for good in the third year of Breeze EcoProject, a campaign to educate students about environmental issues and empower them to take action.
As part of the detergent brand Breeze’s mission, the project partnered with three cities: Marikina, TaPat (Taguig and Pateros), and Quezon City. It consisted of three phases: Educate, Engage, and Empower, and was launched during the Brigada Opening Program with a tie-up with the multi-purpose cleaner brand Domex.
A total of 133,356 students from 59 schools joined Breeze EcoProject Year 3, nearly four times bigger than the number of youth tapped in 2022.
TaPat recorded the most number of students (around 50,000 from 30 schools), followed by Marikina (about 25,000 from 17 schools), and Quezon City (with some 19,000 students from 12 schools).
This year also saw a deployment of 720 additional educational activities. These included Eco Planter, Eco Garden, E-Collect, Eco Diary, and even a workshop for teachers all with the intent to educate, empower, and engage the community towards a cleaner future.
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In E-Collect, the grade school students brought single-use and recyclable plastics in exchange for products.
Next, the students competed in the EcoPlanter contest where seedlings are grown in recycled plastic bottles and containers. The winning student in each school won a tablet.
In Eco Garden, schools created the most transformative and creative garden to vie for the top prize.
Before the holiday break, Grade 3 sections also joined the Eco Christmas competition, where they decorated their classrooms with recyclable materials.
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Capping it off was an awards ceremony for outstanding student, teacher, and school participants, in partnership with the Knowledge Channel Foundation.
Being among Unilever’s purpose-driven brands, Breeze believes that “dirt can be for good’ where it encourages children, their families, and communities in meaningful activities that help people and the planet.
The Breeze EcoProject is one initiative by Unilever to help change the way some of the world’s most well-known cleaning and laundry products are created, marketed, manufactured, and packaged.
Looking forward to 2024, Breeze will continue to embrace its “tough on stains, kinder to the environment” purpose for the benefit of the next generation.
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