Metro Manila (CNN Philippines) — San Miguel Pale Pilsen unveils its newest Brand Ambassador — iconic artist, director, and producer Coco Martin.
In keeping with the world-famous brew’s tradition of serving nothing but the best, San Miguel Pale Pilsen chose the well-known action superstar as he embodies the brand’s passion and drive to succeed.
“‘Yan ang katangian na nakikita kong meron sa San Miguel Pale Pilsen, ‘yung kalidad na maipagmamalaki natin noon hanggang ngayon. Kahit ilaban pa ‘yan sa ibang bansa,” Coco shared.
[Translation: These are the traits that I find in San Miguel Pale Pilsen, the quality that you could be proud of then until now. It’s even at par with other countries.]
Having been in the industry for over two decades, Coco Martin is considered as one of the most awarded actors of his generation and a top earning actor in the last ten years.
In 2011, during the 34th Gawad Urian Awards, Coco received the recognition of \”Actor of the Decade\” for his enduring and outstanding work.
“Honestly, sobrang humbled and proud ko talaga kasi pag sinabing San Miguel Pale Pilsen napaka-iconic ng lahat ng nag-dadala ng brand na ito,” Coco shared.
[Translation: Honestly, I am very humbled and proud because, when you say San Miguel Pale Pilsen, those who endorse the brand are indeed iconic.]
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Coco credits his achievements to perseverance and dedication in pursuing things that he is passionate about.
“Ang pinaka-importante sa akin ay hard work. Ang gusto ko, mula sa pinakamababa hanggang sa taas, tatrabahuhin ko. Pagsisikapan ko ‘yan dahil importante sa akin ang kalidad ng trabaho,” Coco said.
[Translation: What’s most important to me is hard work. I’ll work on something starting from the very bottom until the top. I’ll persevere because quality of work is important to me.]
Through the partnership with San Miguel Pale Pilsen, Coco starred in his first TV commercial which centers around the title “Batang San Miguel” — a tag to which generations of San Miguel Pale Pilsen drinkers can easily relate with.
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