Metro Manila (CNN Philippines, June 29) — Palawan, the largest province in the country known for its white sand beaches, was named as the “most preferred” tourist destination for Filipinos, a survey released by Publicus Asia showed.
According to the results of the Pahayag 2023 Second Quarter survey released on Thursday, 23% of the respondents expressed their desire to visit the province.
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PAHAYAG 2023 Second Quarter Results | Filipinos rank Palawan as the most preferred travel destination, followed by Baguio City, Cebu, and Siargao Island. #PAHAYAG #PUBLICUS20 #PUBLICUS #LoveThePhilippines pic.twitter.com/dQ4TAkFg96
— Publicus Asia, Inc. (@publicusasia) June 29, 2023
Baguio City, dubbed the \"Summer Capital of the Philippines,\" secured the second position with 16%. It was followed by Cebu and Siargao (9%), and Boracay (8%).
Bohol and Davao, meanwhile, landed at the bottom of the list with 4% and 3%, respectively.
According to Publicus Asia, the recent survey showed diverse preferences and interests of Filipinos when it comes to travel destinations.
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\"The enchanting beauty of Palawan, the charm of Baguio City, and the cultural experiences offered by Cebu, Siargao, Aklan, Batanes, Bohol, and Davao have all contributed to their popularity among travelers,\" it added.
