Metro Manila, Philippines – South Korean boy group AHOF has unveiled a new advertising campaign ahead of its return to Manila for a two-night concert this weekend.
The campaign coincides with AHOF’s performances on July 25 and 26 at the SM Mall of Asia Arena and marks the group’s latest commercial project in the Philippines.
The commercial promotes a chocolate barley drink and expands AHOF’s endorsement partnership with IAM Worldwide, following the group’s campaign for the company’s organic barley gummies earlier this year.
In a statement, the company said it extended its collaboration with AHOF after receiving a strong response to the group’s first campaign.
“After the incredible response to our first collaboration with AHOF, we knew we wanted to continue telling our story together. AHOF has become a powerful symbol of the new generation—dynamic, disciplined, and globally influential.”
The campaign rolls out as thousands of fans are expected to attend AHOF’s Manila concerts this weekend.
AHOF debuted this year after emerging from the SBS survival program Universe League and has since built a growing fan base across Asia, including in the Philippines.
This is a news release from I AM Worldwide
