Metro Manila, Philippines – Rising K-pop boy group AHOF was appointed youth ambassadors for 2026–2027 by IAM Worldwide, the network marketing company said Monday, April 27.
The partnership marks the group’s first brand endorsement since debuting in 2025.
AHOF, short for “All-time Hall Of Famer,” was formed through the survival program Universe League and consists of nine members from South Korea, Japan, China, Taiwan, and the Philippines.
The group debuted on July 1, 2025, with the EP “Who We Are.”
It has since built a growing international following and drawn attention for its early commercial performance, reflecting the continued global expansion of K-pop.
Under the agreement, AHOF will participate in campaigns related to the company’s health and wellness products. Other details of the partnership were not disclosed.
The collaboration also underscores Filipino representation in the global K-pop industry through member JL Gaspar, who rose to prominence after winning “Universe League.”
Further campaign activities are expected to be announced at a later date.
This is a news release from IAM Worldwide
