Beauty has always been about transformation, but at VivaTech 2025, L’Oréal made it clear that transformation is no longer just skin-deep. They presented a portfolio of innovations that merge science, sustainability, and creativity, placing technology at the heart of beauty. For Filipinos who live in a digital-first world and value both innovation and authenticity, these breakthroughs speak to more than vanity, they reflect a shift toward conscious self-care. From AI-driven consultations to eco-powered hairdryers, the future of beauty is increasingly about making routines smarter, greener, and more personal. These five highlights from L’Oréal’s showcase reveal how beauty is embracing the next frontier.

From AI-driven consultations to eco-powered hairdryers, the future of beauty is increasingly about making routines smarter, greener, and more personal. These five highlights from L’Oréal’s showcase reveal how beauty is embracing the next frontier.

1. Longevity Skincare Before Wrinkles Begin

Most skincare waits for damage before offering repair. L’Oréal flips this narrative with its Longevity Integrative Science™, which uses AI to track nine biological hallmarks of aging before fine lines even appear. With tools like Lancôme’s Cell BioPrint chip that scans your serum to reveal your biological skin age, prevention finally takes center stage and at-home devices like the Rénergie Nano-Resurfacer bring clinical results straight to your dresser.

2. BioPods and the Future of Ingredients

Sourcing ingredients has always been the backbone of beauty, but fragile supply chains are no longer enough. L’Oréal’s partnership with Interstellar Lab grows botanicals inside BioPods, sealed vertical farms that use 95% less water while resisting natural disasters. For Filipino consumers, this matters: greener supply chains mean cleaner products without compromising quality.

3. WhatsApp as Your Beauty Counter

Shopping and consultation no longer require store visits. With Beauty Genius on WhatsApp, L’Oréal integrates AI into the country’s most-used app, instantly analyzing your selfie, local weather, and budget. It’s like chatting with a beauty expert who knows your skin, your climate, and your price range—all within the same thread where you talk to friends.

4. Hairdryers that Care for the Planet

Sustainability doesn’t mean slower performance. The AirLight Pro, developed with Zuvi, dries hair 21% faster, reduces energy use by 19%, and boosts shine by 55%. For Filipinos facing rising energy costs, this is more than a styling tool, it’s a small but meaningful way beauty tech can reduce household footprints.

5. TikTok Looks in Real Time

Social media trends shift by the hour, and L’Oréal knows beauty consumers want to keep up. YSL Beauty’s Hyper Look Studio pulls trending TikTok and Instagram styles and projects them directly onto your face in AR. It transforms the endless scroll into instant inspiration, inviting users to test new looks without risk or waste.

L’Oréal’s VivaTech 2025 innovations prove that beauty no longer lives in the mirror alone. It lives in data, in sustainability choices, and in platforms we already use every day. The blending of science, empathy, and creativity marks a future where self-care is preventive, personalized, and planet-friendly. Beauty is no longer just about looking good, it’s about living well. And while it’s not clear if these technologies will make their way to the Philippines anytime soon, we’ll surely be on the lookout.