Since April, YouTube Shopping has been shaking things up in the Philippines. The mix of YouTube’s reach and Shopee’s deals is creating a new kind of shopping experience — fun, fast, and creator-led. Here’s how it’s rewriting the rules.

1. Earnings are coming in fast

In just two months, one in five eligible creators are already cashing in. That’s a big win for anyone looking to turn their passion into a paycheck

2. Over half a million products are already shoppable

Yep, you read that right — 550,000 products tagged on 240,000 videos. From gadgets to beauty finds, YouTube has become one giant digital mall

3. New features keep it playful

Stickers on Shorts add a pop of fun (and clicks), Timestamps highlight products exactly when they appear, and the Chrome Extension makes tagging from Shopee a breeze. Shopping has never felt this easy

4. Shopee makes the deals sweeter

Exclusive vouchers and high-commission products mean creators can offer fans savings while earning more themselves. Shopee’s role gives this collab its extra punch

5. Incentives keep the excitement going

Challenges like “You Post, You Win” let creators pocket up to ₱40,000 just for posting Shorts with shopping tags. It’s proof that YouTube and Shopee are serious about rewarding creativity

YouTube Shopping is emerging as a fresh model of creator-led commerce. By blending YouTube’s cultural influence with Shopee’s e-commerce strength, the Philippines is positioning itself as one of the most exciting markets for content-driven shopping worldwide.