Manila has never shied away from a new drink craze — from bubble tea runs to the matcha wave, and of course, the enduring coffee culture. Each trend reshaped how Filipinos enjoy their daily café rituals. Now, CHAGEE is betting it can be the next big thing. With more than 6,600 stores across Asia and millions of loyal customers, the brand arrives in the Philippines with a promise: tea that is crafted, consistent, and healthier by nature.
Here’s what makes CHAGEE different.
1. More Than One Signature Drink
The BO·YA Jasmine Green Milk Tea may be CHAGEE’s global bestseller, but it’s not the only star. Around the world, fans also flock to the bold Da Hong Pao, the floral Osmanthus Oolong, and the nutty Glutinous Green. For something indulgent, there’s the creamy Snow Cap series, while the Teaspresso Lattes bring the depth of espresso brewing to tea leaves. The exciting part? All of these globally popular drinks will be available when CHAGEE opens in Manila, giving local customers the chance to sip the same favorites that have built its reputation worldwide.
2. Why It’s Not Bubble Tea
CHAGEE makes a clear distinction: this is not bubble tea. Don’t expect chewy pearls or heavy toppings as the default. Instead, every drink starts with freshly brewed tea leaves paired with quality milk. The focus is on letting the tea shine, creating drinks that are lighter, cleaner, and closer to the original spirit of tea.
3. Healthier by Nature
Tea has long been valued for its benefits — rich in antioxidants, calming yet gently energizing, and naturally lighter than coffee or sugar-heavy alternatives. By building its menu around whole-leaf teas and fresh milk, CHAGEE offers a healthier everyday choice. Soon, plant-based milk options will also roll out, giving customers even more ways to enjoy tea in line with modern lifestyles.
Members of the media were given an exclusive first look at CHAGEE during the official preview, offering a taste of what the Philippines can expect from the global tea brand.
4. A Brand That Knows Its Audience
Jonathan Ng, APAC Director of Government and Public Affairs of CHAGEE, puts it plainly: “Filipinos are discerning customers. They look for quality and value for money, and that’s what we aim to deliver with every cup.” This trust in the customer drives how CHAGEE sources, scents, and serves every cup with the belief that quality will always stand out.
5. A Café Culture That Blends Heritage and Place
Born in Yunnan, the cradle of tea, CHAGEE honors traditional craftsmanship while presenting it in a modern way. Its Tea Bars combine clean, minimalist design with warm touches that encourage lingering. Just as important, each new market is approached with respect, Manila’s stores are built not as copy-paste outlets but as cafés that can naturally join the city’s thriving café culture.
With global favorites finally within reach in Manila, CHAGEE could well be the next “it” drink that reshapes how the city pauses, connects, and refreshes.
From August 29 to 31, CHAGEE will celebrate its Manila launch with the Tear & Win promo. Large fresh milk tea orders could reveal instant prizes like iPhones, Jo Malone perfumes, exclusive merchandise, or even a Louis Vuitton Speedy bag. Special bundles will also be available.
📲 Follow @chagee.ph on Instagram for launch updates and a closer look at what’s brewing.