Malaysia’s iconic OldTown White Coffee has officially arrived in the Philippines—not just as a brand, but as a story of tradition meeting modern tastes. Through a partnership with local powerhouse San Miguel Super Coffeemix, OldTown is introducing more than coffee. It’s bringing a new experience built on heritage, flavor, and connection. Here’s what’s brewing:

1. A Malaysian Favorite With Global Flavor

Originally brewed in Ipoh in the 1930s, OldTown’s white coffee draws from the Hainanese slow-roasting method. What began as a local favorite in Malaysia is now enjoyed in over 30 countries. Today, it finally makes its way to Filipino shelves. This isn’t just instant coffee—it’s heritage in a cup.

2. New Flavors Tailored for Filipino Tastes

• OldTown expands its core lineup with two new variants made especially for the Philippine market:

• Salted Caramel – a buttery, slightly savory twist on the classic.

• 30% Less Sugar – smooth, creamy, and less sweet for more mindful sipping.

These join the familiar favorites: Classic and Hazelnut.

3. New Look, Same Signature Blend

The brand’s fresh packaging brings a modern feel while still honoring its roots. Inside, it’s the same signature three-bean blend—Arabica, Robusta, and Liberica—now wrapped in a design that stands out both on shelves and in hand.

4. San Miguel Powers the Local Launch

With distribution led by San Miguel Super Coffeemix, OldTown White Coffee is rolling out nationwide. Expect to find it in major supermarkets, cafés, and online platforms like Shopee and Lazada. The partnership ensures wide accessibility with strong local support.

5. A Coffee Experience at Robinsons Magnolia

From July 9 to 13, Robinsons Magnolia will host a multi-sensory showcase celebrating the roots of white coffee. Visitors can enjoy samples, explore storytelling corners, and take part in exclusive promos. It’s a taste of Ipoh’s old town brought to life.

More Than Just a Cup

OldTown’s Philippine debut is a reminder that great coffee goes beyond caffeine. It’s about comfort, connection, and culture. Whether you’re revisiting white coffee or discovering it for the first time, every sip carries a story.

Tried it already? Tell us your favorite flavor.