SB19, the trailblazing Filipino P-Pop group, has partnered again with Spotify to enhance fan experiences during their latest musical journey, Simula at Wakas. This collaboration is an absolute game-changer for both fans and artists, introducing innovative, interactive, and immersive features to celebrate this exciting era.

1. Immersive Fan Quest: BALASA

Spotify introduces BALASA, a unique, interactive quest inviting fans (A’TIN) to uncover digital cards linked to each SB19 member. Hidden within tracks on the "This Is SB19" playlist, these cards can be unlocked through strategic streaming and social sharing, making the listening experience engaging and rewarding.

2. Historic Spotify Listening Party

SB19 hosted Spotify’s first-ever Listening Party featuring a Filipino act, attracting nearly 20,000 Premium users from 25 countries. Fans experienced personal narratives behind the Simula at Wakas EP directly from Pablo, Josh, Stell, Ken, and Justin, deepening the emotional connection between SB19 and A’TIN.

3. Global Spotlight: Times Square Takeover

Spotify took SB19’s celebration to new heights, lighting up New York’s iconic Times Square with visuals marking the launch of Simula at Wakas. This international recognition underscores SB19’s growing global presence and the power of P-Pop worldwide.

4. Comprehensive Concert Companion: The Setlist

As SB19 prepares for their Simula at Wakas World Tour Kickoff, Spotify is enhancing the live concert experience with The Setlist takeover. This curated feature spans every SB19 era, offering a perfect pre-game and post-concert playlist from May 27 to June 7, enhancing fan anticipation and enjoyment.

5. Record-Breaking Streaming Growth

The group's presence on Spotify continues to flourish, with a remarkable 153% year-on-year growth in streams driven by hits like "MAPA," "GENTO," and "Bazinga." Additionally, the "This Is SB19" playlist has seen a 160% increase in followers, becoming an essential hub for fans to enjoy the group's evolving music.

The Simula at Wakas era marks another milestone in SB19’s impressive career, significantly enhanced by Spotify's innovative fan engagement initiatives. Dive into the full experience on Spotify, and become part of the thrilling journey of SB19 and their passionate fandom, A’TIN.