MMFF tops P800-M revenue after two-week run

Metro Manila, Philippines - The Metro Manila Film Festival (MMFF) 2024 has earned P800 million during its two-week run, lower year-on-year, the Metropolitan Manila Development Authority (MMDA) said on Wednesday, Jan. 15.

In a press statement, MMDA said the top three films were Vice Ganda’s “And the Breadwinner Is…,” best picture “Green Bones,” and “The Kingdom” starring Vic Sotto and Piolo Pascual.

On Wednesday, Jan. 15, ABS-CBN Films announced that “And the Breadwinner Is…” topped P400 million in local sales.

“We did our best to give the public the best edition of the MMFF for its golden year. There are lessons to be learned, but we acknowledge the great effort and sacrifice given by the ones who were part of this milestone festival. It was a success as it upped the standards from the previous MMFFs, and by saying so, we redefined our indicators beyond box office returns, which is worthy of another study, moving forward,” MMDA Chairman Romando Artes said.

In 2023, the festival set a record earning of over P1 billion in local sales. One of its entries, “Rewind,” starring Dingdong Dantes and Marian Rivera, also emerged as the highest grossing Filipino film until November 2024.

The other entries that participated in the film fest are “Espantaho,” “Hold Me Close,” “Isang Himala: The Musical,” “”My Future You,” “Strange Frequencies: Taiwan Hospital Killer,” “Topakk,” and “Uninvited.”