NewsWatch Plus ranks high in trust, awareness among ‘other media outlets’ in PH – survey
Metro Manila, Philippines — NewsWatch Plus, a digital news platform that takes off from its predecessor CNN Philippines, is the most trusted among other media channels, according to a survey by Publicus Asia on Thursday, Sept. 30.
The survey, conducted from September 15 to 19 with 1,500 respondents, revealed that 87% of Filipinos are aware of NewsWatch Plus, with much of its recognition stemming from its association with CNN Philippines.
“Among those aware, 32% express full trust in NewsWatch Plus, largely due to its continued association with the CNN Philippines brand, which is known for delivering trustworthy and reliable news.
Additionally, 41% exhibit moderate trust, highlighting the outlet as a credible source of news, Publicus stated.
NewsWatch Plus officially launched on July 1 across its social media platforms, with Nine Media Corporation granting it the rights to archive all content from CNN Philippines. This digital-first approach positions the channel to reach more viewers online.
“We recognize that audiences now gravitate toward platforms offering on-demand content. Our mission is to harness the power of digital media to inform and engage our audience,” the channel previously stated.
In addition to its online presence, NewsWatch Plus content airs on two free-to-air channels—RPTV and Aliw Channel 23.