SM Mall of Asia Proudly Presents: A Celebration of Being Proud and Powerful

This Pride Month, SM Mall of Asia goes all out with a celebration that boldly honors the vibrant spirit and brilliance of the LGBTQIA+ community. It’s more than a party—it’s a proclamation. 

Join us as we embrace what it means to be Proud and Powerful.

Proud and Powerful Divas Show – A Dazzling Kickoff 

Mark your calendars for June 26, 2025, at 5 PM, as SM Mall of Asia’s Main Mall Atrium transforms into a spectacle of talent, glamour, and empowerment. The spotlight will shine on none other than Precious Paula Nicole and Maxie Andreison, queens who’ve conquered hearts and screens as winners of “Drag Race Philippines.”

Before and after their fierce performances, the celebration pulses louder with live DJ sets in collaboration with Butterboy, creating a full-blown queer dance party of joy, music, and community. 

The 2025 RUNRIO Pride Run – Where Every Step is a Statement 

On June 28, 2025, the rainbow flags rise high at SM By The Bay for the 2025 edition of the RUNRIO Pride Run. In partnership with SM Supermalls, this year’s run is set to be the grandest yet—with more runners, more venues, vibrant surprises, and unforgettable moments for every participant. 

This iconic run is not just about crossing the finish line—it’s about celebrating identity, advocating acceptance, and running toward a freer, more inclusive Philippines. Whether you're sprinting, strutting, or jogging with your four-legged friend in the 10K, 5K, 3K, or 1K pet-friendly categories, every step carries meaning and pride. 

So come out, show up, and shine unapologetically. This is your celebration. Your voice. Your power. Let’s run, dance, and revel together—for Pride, for progress, and for a future painted with every color of the rainbow. 

Let the celebration begin 🌈