Traslacion 2024 draws millions of devotees on social media in PH, abroad – survey

Metro Manila (CNN Philippines, January 10)— The return of the Traslacion has not only attracted millions of devotees who joined the actual procession but also millions of others on social media who practiced their faith through live-streaming platforms, a local research and intelligence company said on Wednesday.

“More Filipinos are now using the digital space to practice their faith and looking at the data, a significant number of devotees have been taking their spirituality along with the changing digital landscape and accessibility to online platforms,” said Capstone-Intel Corporation.

It said the word “Traslacion” received a total social media reach of 260,686,754, while the activities of the feast posted on social media reached an overall 42,423,457 online users from the Philippines alone.

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The research company also noted that the feast’s social media posts have reached online users from overseas: 3,907,887 in Syria, 541,096 in France, 137,052 in the United States, 52,346 in India, 47,092 in Russia, 24,312 in the United Kingdom, 15,665 in Canada, 11,637 in Australia, and 9,352 in Ukraine.

“Observance (from January 1, 2024 to January 9, 2024) garnered a 701,025.9 engagement score for its 2,566 total post count, which yielded over 3,426,000 total reaction count. When broken down, ‘Facebook love’ accounts for 64.5% of the total reactions, with 2,208,869. Followed by ‘Facebook like’ with 1,207,640 reactions (35.2%), ‘Facebook haha’ with 4,795 (0.1%), ‘Facebook wow’ with 2,144 (0.1%), ‘Facebook sad’ with 1,808 (0.1%), and ‘Facebook angry’ with 748 reactions,” it said.

Capstone Intel-Corp. also noted that Traslacion alone received 96.2% positive mentions and 3.8% negative mentions, which translated to a mostly positive angle.

The top posts for Traslacion were live streams of 5 a.m. to 7 a.m. masses from the Quiapo Church’s Facebook page.

“The fear of contracting COVID-19 infection and the accessibility of online platforms both contributed to the massive online presence of Traslacion in the country,” it concluded.