Metro Manila (CNN Philippines) — With the exciting theme “Unbox the Level Up,” Haier Philippines hosted its highly anticipated Dealer Convention 2023 held on July 11 at Shangri-la The Fort, BGC in Taguig City.
The convention was attended by some 400 Haier’s business partners and guests from various agencies, including the Department of Energy (DOE), the Bureau of Internal Revenue (BIR), and the Philippine Appliances Association.
One of the highlights of the event was the comprehensive product exhibition. Haier Philippines showcased its full range of products, including high-end refrigerators, gas ranges, televisions, air conditioners, and washing machines. This exhibition served as a platform to demonstrate the strength and superiority of Haier’s high-end brand.
Recognizing the need to engage with a broader audience, Haier Philippines innovatively live-streamed the product exhibition on their official Facebook page, granting consumers a Business to Consumer (B2C) experience. To amplify the reach and impact of this online event, Haier also invited influential social media personalities to join the live stream.
‘9’: ‘image’: ‘jcr:3f545d2f-ab14-4539-b96f-3a0fe020bc73’ ‘imageCaption’: ‘Haier Philippines’ brand ambassador Ivana Alawi (left) and
Adding excitement to the convention was presence of actress and YouTube superstar Ivana Alawi, the Brand Ambassador of Haier Philippines. She captivated the audience by sharing her personal story of how she became a part of the Haier family. The guests enjoyed hearing about her journey and how Haier has positively impacted her life.
In addition, renowned Filipino singer, actress, and television personality Angeline Quinto entertained the guests with her exceptional singing talent.
Haier’s high-end brand image left a deep impression on the participating partners at the dealer convention. The Director of National Sales Joseph Alexis Bandol expressed excitement when he mentioned, “The international first-class brand level of the conference! We are thrilled by the high-end products and look forward to strengthening our cooperation with Haier to achieve high growth and open a new chapter together.”
’16’: ‘image’: ‘jcr:db8d9e74-3eb3-476c-b3db-73fbddfd508c
According to data, Haier Philippines has had a compound growth rate of more than 23% for five consecutive years, continuing to outperform the industry. Despite this year’s market downturn, Haier Philippine’s overall revenue growth in the first half remained double-digit. Behind the remarkable performance, Haier Philippines adheres to the high-end transformation strategy and takes measures to enhance brand awareness.
At this convention, several high-end products were unveiled, such as the Magic Cooling high-end refrigerator built with flexible temperature control, which can provide a storage temperature of -18 °C to 5 °C, and the refrigeration and freezing functions can be switched at will, making it suitable for making smoothies and storing fruits in hot weather.
Another high-end product was the direct drive inverter washing machine equipped with air washing, which works smoothly without vibration and can penetrate the fabric fibers, smooth the wrinkles, refresh the clothes, and maintain high-end fabrics at home.
There was also the frequency conversion air conditioner, with self-cleaning function and UV sterilization technology that save on maintenance costs and produce healthy and clean air, significantly improving the comfort of the home.
Haier Philippines has consistently focused on enhancing brand awareness and market performance. As part of its initiatives, Haier has been selected as the official \”smart home solution\” partner of the Philippine Basketball Association (PBA) for five consecutive years. This partnership showcases Haier’s brand influence and commitment to promoting smart home solutions.
Through high-end transformation and sports interaction, Haier Philippines has achieved a more substantial brand presence and accelerated global brand building. Leveraging smart innovation technology, Haier Philippines will continue to iterate innovative life scenarios, enhance market competitiveness, and empower future growth.
The success of Haier’s Dealer Convention 2023 further solidified the company’s position as a market leader in the home appliance industry. With a commitment to excellence and innovation, Haier Philippines continues to revolutionize how we experience smart living.
‘ ’30’:
