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How social media helped a Filipina voiceover artist make history in the DC Universe

While on lockdown during the pandemic, Inka Magnaye seized the opportunity to position herself as the go-to voiceover artist in the Philippines. During a conversation with her mother Lindy Pellicer, former DJ for 99.5 RT, she noted that creators from other industries — chefs, models, dancers – have gone viral before and asked if she knew of any viral voiceover artists. Pellicer replied that she did not.

“I said, ‘That’s going to be me,’” said Magnaye, who delivered on her promise shortly after a video of herself and Pellicer doing the Philippine Airlines in-flight voiceover racked up millions of views online. “I wanted to be able to open doors for myself.”

Magnaye has a solid track record in the Philippine voiceover industry. She’s the voice of the country’s most famous brands such as Philippine Airlines, Smart, and Nissin. You might not have recognized her if she quietly passed you on the street — up until three years ago, when she turned to content creation on social media and went viral.

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