Metro Manila (CNN Philippines) — On the sidelines of the 25th World Congress of Dermatology in Singapore, Unilever brands Dove, Vaseline, POND’S Skin Institute, and CLEAR assembled dermatologists with a respected social media presence across Southeast Asia at the House of Beauty & Wellbeing: Science Edition.
The agenda: to help remove the guesswork on skincare and haircare while combating misinformation and pseudo-science proliferating on the internet. According to Unilever’s \”The Simple Truth Report\”, 80 percent of consumers agree that misinformation is rife in the sector, while 73 percent feel as though social media can be a source of confusion. As a result, 87 percent of consumers are calling for change.
\”The House of Beauty and Wellbeing: Science Edition was not only a showcase of the best of our brand innovations and the brilliant R&D teams behind them, but this was also an opportunity to launch ‘The Beauty Board’, our always-on, collective of expert voices that will help us shape the future of beauty,\” shared Anna Mangilin, Unilever Beauty and Wellbeing Chief Marketing Officer for Southeast Asia.
The House of Beauty & Wellbeing: Science Edition urged guests, medical experts who are also content creators, to help change the beauty industry’s social media landscape for the better by sharing #DermFacts. With more and more people looking to social media for beauty tips and trends, medical experts have the opportunity to keep these platforms safe with skincare and haircare information backed by science.
Among the misconceptions the event corrected is that all bar soaps are harsh and strip the skin of essential nutrients. This has been debunked by Dove whose Beauty Bar has been cleansing and moisturizing the skin, leaving the face and body feeling soft, smooth, and more radiant than ordinary soap.
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While many consumers perceive anti-dandruff shampoos as harsh that may lead to dry and breakage-prone hair, Dove Dermacare Scalp provides holistic hair and scalp care range. It is infused with Dove’s patented Scalp Care Actives and skincare ingredients that lead to scalp hydration and a stronger scalp.
There’s also the belief that nothing beats Glutathione in effectively brightening the skin. However, Vaseline Gluta-Hya Serum Burst Lotions, with patented GlutaGlow™ technology, is superior to topical Glutathione application, because it supplies the skin with three micro-amino acids that the skin can use as precursors to create its own Glutathione from within, giving you clinically proven radiance. This has been proven to be 10x more powerful than Vitamin C.
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The POND’S Skin Institute also cleared up myths about skincare. Guests learned that you do not need to undergo laser therapy to remove stubborn dark spots. NIASORCINOL™, a new patented brightening ingredient and a blend of Niacinamide and E-Resorcinol, can reduce visible blemishes and the severity of underlying spots. This innovation has 10x more brightening power than Niacinamide, giving ultimate skin clarity in just three days.
The POND’S Skin Institute also explained that Retinol is not the only effective cosmetic solution for anti-aging and fine lines. HEXYL-RETINOL™ — a new blend of Hexyl-Resorcinol, Retinol-C, and Niacinamide — promises ultimate youthful skin in just three days, according to Unilever. It is the next generation of ground-breaking ingredients, clinically proven to reduce the appearance of wrinkles by 58 percent, improve elasticity by 30 percent and reduce the appearance of spots by 36 percent.
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Going back to haircare, CLEAR clarified that its anti-dandruff shampoo can also strengthen the scalp barrier with functional-level skincare ingredients, preventing dandruff from coming back.
CLEAR added that men have specific scalp needs as they have 1.5x more oily scalp, 1.5x more sweaty scalp, and have more protein loss leading to weaker scalp barrier. And these lead to men being more prone to dandruff thereby needing products specially made for them.
CLEAR Men Cool Sport Menthol, engineered especially for men, has Triple Anti-dandruff Technology* that effectively removes up to 100 percent of dandruff and provides 24-hour freshness with its intense cooling power. With regular product use, Clear removes dandruff and prevents it from coming back for unstoppable dandruff protection and all-day freshness.
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\”I was really happy and honored to be one of the lucky few who was invited to attend Unilever’s House of Beauty & Wellbeing,\” shared Dr. Bea Chan-Benavidez RPh, MD, DPDS from the Philippines. \”The tour of the house simply gives you the experience of going through four different rooms — which have all been impeccably designed to fit each brand’s aesthetic & core values,\” she added.
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