Metro Manila (CNN Philippines) — Coming into a new era, iconic brand Pepsi has one message for its loyal consumers: Embrace authenticity!
Gathering its ambassador Pinoy artists who stand out proudly among the rest, including online star Mimiyuuuh and P-Pop sensation SB19, the brand launched its \”Bolder and Different\” new season with a new look that balances its classic identity and the unique taste of the new generation.
‘5’: ‘image’: ‘jcr:97d49200-8830-405c-9298-4347a949239e’ ‘imageCaption’: ‘Pepsi brand ambassador, artist, and content creator Mimiyuuuh.
After more than 14 years of donning its classic logo, PepsiCo Philippines Beverages Marketing Director Ray Philip Pine said the rebrand signifies Pepsi’s move to listen to the current generation’s advocacy to be different and loving oneself for who they are.
\”We listen closely to our consumers and this generation really shares that spirit of authenticity. This rebranding is really all about embracing that thirst of authenticity of our consumers,\” Pine said.
\”Our new tagline is #MasMasarapMaiba. It’s all about celebrating that attitude of breaking free from the conventions holding you back so you can enjoy the moments more,\” he added.
’12’: ‘image’: ‘jcr:0b90da41-4c11-459a-b819-72f77275ca3d
Pepsi tweaked its logo ahead of its 125th anniversary, replacing the one used since 2008. The new logo has a bold \”PEPSI\” centered in a black-bordered circle over red, white, and blue stripes.
\”One constant thing is change and with Pepsi’s new logo, it takes inspiration from the past but it’s also been given a contemporary look. The whole point is that its unapologetically current but more importantly undeniably Pepsi,\” Senior Director for Brand Marketing Asia Steve Romanasanta said.
’17’:
The executives said a lot more experiences, innovations, and collaboration with top \”Bold and Different\” artists are set for the brand’s next six months.
\”This is not just a campaign. This is something that will be sustained. As we call it the new era of Pepsi so the partnership that we have now with Mimiyuuuh and SB19 is the start of it,\” said Nitin Bhandari, General Manager PepsiCo Philippines and Malaysia.
#PepsiPulse2023
’25’: ‘image’: ‘jcr:ea18a921-f7c6-4eec-95e8-28ead68065cc’ ‘imageCaption’: ‘Crowd enjoying the games and performances at #PepsiPulse2023.
The global drink brand launched its new era at the Mall of Asia concert grounds on Sunday, inviting everyone to #PepsiPulse2023.
The celebration opened its gates at 3 p.m., enticing event-goers to stay with photobooths, freedom walls, various food stalls, and different activities.
’31’: ‘contentWidth’: ‘fit-content’ ’embedCode’: ‘
LOOK: Fans of several Filipino artists including online icon Mimiyuuuh and P-Pop sensation SB19 flock to the MOA concert grounds on Sunday for #PepsiPulse2023 pic.twitter.com/56UplIYlXq
— CNN Philippines (@cnnphilippines) October 8, 2023
