Metro Manila, Philippines – Jollibee Foods Corporation (JFC), through its subsidiary Jolli-K Company, announced on Friday, Feb. 20, that it has signed an agreement to acquire full ownership of All Day Fresh Co., primarily known for operating South Korea’s leading hot pot chain, Shabu All Day, for around $87 million (roughly ₱5 billion).
Shabu All Day is an eat-all-you-can restaurant chain with 169 stores in South Korea, boasting annual sales of $285 million (₱16.5 billion).
“This transaction represents a strategic bolt-on to our high-ROIC Korean business, Compose Coffee, and reinforces JFC’s commitment to its Chinese Cuisine Segment and franchising initiatives,” the company said.
The acquisition follows an investment announced last week in which JFC subsidiary Fresh N’ Famous Foods, Inc. entered into a master franchise agreement to bring Korean coffeehouse chain Compose Coffee to the country.
The acquisition is also part of the food conglomerate’s strategic plan to adapt to the expanding hot pot market, which, according to global market intelligence Euromonitor, is expected to reach approximately $90 billion (₱5.2 trillion) by 2029.
“Shabu All Day represents a compelling opportunity in one of Asia’s fastest-growing dining categories, and we believe JFC’s global scale and brand-building excellence, combined with Elevation’s on-the-ground market expertise, will unlock significant long-term value,” said Gordon Cho, managing partner of Elevation Equity Partners Korea Limited (Elevation), a private equity firm and JFC’s strategic partner in securing the deal.
JFC Chairman Tony Tan Caktiong said the investment reflects the company’s capacity to secure financially beneficial and scalable deals.
“These investments reflect JFC’s disciplined approach to capital allocation, prioritizing opportunities that are both financially accretive and operationally scalable,” Tan Caktiong said.
“We are excited to accelerate Shabu All Day’s growth journey and solidify its position as a leading player in one of the most dynamic global foodservice categories,” he added.
