Coffee with roots. A new look. And a familiar name.

OldTown White Coffee, the beloved Malaysian coffee brand known for its rich, creamy brews, has finally made its way to the Philippines. Thanks to a new partnership with San Miguel Super Coffeemix, Filipino coffee lovers can now enjoy a taste of Ipoh’s iconic kopitiam culture with new flavors and experiences to match. Here’s what you need to know.

1. It All Started in Ipoh

To mark its official debut, OldTown recreated the streets of Ipoh at Robinsons Magnolia in a five-day immersive event titled “Back to Where It All Began.” Visitors explored a VR cycling tour of heritage lanes, wandered through a mini streetscape of traditional shophouses, and played a fun 3-Bean Blend Tic-Tac-Toe game. It was more than just a launch, it was a love letter to the brand’s roots.

2. A 3-Bean Blend That’s Stood the Test of Time

OldTown’s signature white coffee is crafted from a time-honored blend of Arabica, Robusta, and Liberica beans, slow-roasted in the Hainanese tradition. Introduced in 1999, this creamy, full-bodied brew brought the nostalgic charm of kopitiam coffee into homes—and has since grown to reach over 30 countries worldwide.

3. Flavors Made for Filipino Coffee Drinkers

In addition to its core flavors—Classic and Hazelnut—OldTown unveiled two new variants tailored for the local market:

• Salted Caramel White Coffee: Buttery, slightly savory, and smooth

• 30% Less Sugar White Coffee: The same rich taste, just less sweetThese new options cater to both adventurous sippers and those who prefer a lighter cup.

These new options cater to both adventurous sippers and those who prefer a lighter cup.

4. A Fresh Look for a Familiar Brew

Alongside new flavors, OldTown debuted an updated logo and packaging design. The new look honors the brand’s heritage while offering a more modern visual identity that stands out on shelves and in digital carts—without compromising on what’s inside.

5. San Miguel Brings OldTown Closer to Home

OldTown’s expansion in the Philippines is backed by San Miguel Super Coffeemix Co., Inc., now its exclusive distributor in the country. This means Filipinos can now easily find OldTown White Coffee in major supermarkets, cafés, and online platforms like Shopee and Lazada.

Your Coffee Ritual, Upgraded

With its blend of tradition, thoughtful innovation, and strong local support, OldTown White Coffee brings more than just a caffeine kick—it offers a new kind of coffee moment. Whether you’re starting your day or taking a break, there’s now a creamy, comforting option that comes with a story.