VIDEO
What are your thoughts on the Filipino tradition of celebrating Christmas as early as September?
I love it! I love how early the festivities start here because suddenly everyone and everything seems warm. Come September, tila nagiiba na ang simoy ng hangin. The anticipation to meet with family, gather with friends and celebrate love is magnified. Also it gives you that sense of hope that once again we are approaching the culmination of the year and we are ready to celebrate the wonderful year that was with the gift of Christmas.
Do you have any special memories or traditions for the Christmas season that you’d like to share?
For me, Christmas is always special because it’s that one time of the year that I am guaranteed to go home (to my hometown in Davao) and be with my family. I guess this is also the reason why Christmas is such a beloved celebration for many Filipinos, it’s that special time of the year wherein we get to feel the warmth of home- whether that’s a place or a person.
How do you feel about the influence you’ve gained as a content creator, especially among the “titas” and the younger generation?
It’s something that I mindfully carry with me. I know that as a creator, I have a responsibility to create content that is entertaining but at the same time adds value to the people consuming it. I make sure that I do a good representation of my fellow titas and titos, pay homage to the older generations and be a good model to the younger generation.
What advice would you give to aspiring content creators who want to connect with a specific cultural or demographic group?
Always do your research because not everything is as it is (especially now!) Data is your friend and it always pays to spend another hour just to double/triple check your facts. When you want to connect with a specific cultural/demographic group – know that we have different backgrounds, culture, lifestyle so there will be a lot of room to try varied content and messaging. And above all, always choose to be kind!’ ’26’:
In what ways do you see your platform evolving in the next few years?
My platform and content in general will probably evolve with me as I grow and go through things in life. So with that, hopefully I get to create a space where fellow millennial titas/titos can thrive and grow together – even bridging different generations into one harmonious space.
What’s one thing that most people might not know about you?
I am actually a corporate girlie! I have a full time job wherein I do sales and programs in the education space which I am really grateful for (shoutout to the amazing schools and teachers who make my work impactful and meaningful) and YES I thrive in my 9 to 5 and I love the structure that it brings to my life.
If you could collaborate with any other content creator or celebrity, who would it be and why?
I actually don’t have someone specific in mind but just in case there’s another millennial tita or tito out there, it’d be great to gather and share more stories relevant to our generation.
Tita G’s journey is a testament to the power of authenticity and the importance of cultural representation in content creation. Through her work, she has not only entertained but also built a community where millennial titas and titos can connect, share, and grow together. Her story is one of passion, resilience, and a deep commitment to staying true to her roots while embracing the influence she wields. As she looks to the future, Tita G continues to inspire with her unwavering dedication to creating content that is not only relatable but also impactful, reminding us all that in the world of digital storytelling, authenticity remains the most valuable currency.
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