Metro Manila (CNN Philippines) — Popular ice cream brand Cornetto has introduced its Cornetto Pride variant, sending a resounding message that there is no wrong way to love.
Launched in time for Pride Month, Cornetto Pride carries the goodness of their strawberry yogurt ice cream with strawberry sauce in a two-toned cone. The limited-edition ice cream is priced at ₱40 and is available in major stores nationwide.
Cornetto is also partnering with Metro Manila Pride Organization for this year’s Pride March, celebrating with over 30,000 LGBTQ+ advocates, key opinion leaders, and allies on June 24.
In the upcoming months, Cornetto will donate part of its Cornetto Pride proceeds toward student LGBTQ+ organizations, working hand-in-hand with the youth of today to drive awareness regarding the LGBTQ+ community within campuses. More details of the collaboration will be released soon.
“Cornetto has always been a brand that champions love, encouraging the lovestruck to express their genuine feelings. We’re proud to be working together with the LGBTQ+ community to inspire today’s generation to accept love in all forms,” said Earl Keh, Selecta Ice Cream Philippines Lead.
“As we look forward to providing platforms to amplify the voices of the wider LGBTQ+ community, we will continue to be supportive of the stories within our own Unilever proUd network,” he added.
The limited-edition Cornetto Pride is aligned with the brand’s recently released short film, “No Wrong Way to Love”, which encourages mainstream media to break stereotypes and stigma on queer people.
LGBTQ+ advocate and director Boon Kiaoruenrom said that Cornetto sheds light on the constant surroundings that communicate societal expectations and ideals around love, provoking audiences to realize and consider the uniqueness of LGBTQ+ love while supporting people in being their authentic selves.
“Till today, there is still a lot of miscommunication in the media about LGBTQ+ love. This project has been incredibly important to me as someone who has felt this in my own life as a member of the LGBTQ+ community,” he said. “As content creators and storytellers, we can work together to challenge expectations and create a more representative, diverse, and inclusive narrative that makes space for all kinds of relationships and ways that people express their love to one another.”
Cornetto’s stance on LGBTQ+ needs, he said, is built on the aspiration to help create a society where everyone celebrates their truest selves.
“Our unwavering commitment to love is built on our aspiration to help create a society where everyone celebrates their truest selves. We believe there is ‘No Wrong Way to Start’ when it comes to creating your own love story,” Keh added.
To learn more about how Cornetto is celebrating LGBTQ+ love stories and if you are interested in sharing your LGBTQ+ love story, visit Selecta Cornetto’s Facebook and Instagram. #CornettoPride
