Metro Manila (CNN Philippines) — Dreams are essential for success, but it can be tricky to spark. Since COVID-19 hit, Founder Darlyn Ty-Nilo has ruminated over the future of Belle de Jour, a maker of innovative physical and digital products/tools, experiences, and communities.
Darlyn started the company with planners, the tool which most people use to help plan your days so you can live your best life. How can a company that creates planners and enables experiences thrive during a time where everything is at a standstill?
Instead of succumbing to how it will all go wrong, Darlyn Ty-Nilo or Dar — as lovingly called by The Bella Tribe, an exclusive Filipina community on Facebook — shared on her 2022 Belle de Jour Power Planner letter, “What would you do if you were guaranteed success?”
Dreaming brought the company back to the vision board. She went back to how Belle de Jour all started — a dream.
Fast forward to 2023, the brand is stronger than ever with over 121,000 empowered Filipinas in its community and 20,000 Belle de Jour Power Planners being produced every year.
The brand is also in the process of developing the 2024 Belle de Jour Power Planner with even more exclusive perks and multi-purpose features to empower you in your day-to-day life.
If there is one thing to learn from Belle de Jour’s experience, it is that Filipinos are known for their resilience. Filipinas more so, and this is a trait that the brand wants to encourage in every single one of them.
They do this through the theme “Dreampowerment,” a single mantra designed to help them stay aligned with their goal — to help Filipinas who are non-dreamers dream, and dreamers to dream even bigger.
The brand wants you to know that when you have dreams in your heart, no one can stop them from coming true. All you need to do is map it out on a piece of paper, no matter how frightening, and find the courage (and inspiration!) to take action for what you desire.
Because just like what Dar said, “What would you do if you were guaranteed success?”
For more information and products, check out shop.ilovebdj.com.
