A new lifestyle stop has officially joined Makati’s retail scene, and it’s already catching the attention of curious shoppers. OH!SOME, pronounced “awesome,” is a global lifestyle retail brand that has built a strong following across Asia by turning everyday shopping into an experience.
With over 180 stores across markets like Singapore, Thailand, Malaysia, Indonesia and Hong Kong, OH!SOME is known as a one-stop shop that brings together globally curated finds, playful spaces, and a strong sense of community. Now open at One Ayala, it gives Filipinos another place to explore, browse, and spend time.
We were given an exclusive tour of the store to get a closer look at what’s inside now and what’s coming next. Here’s why OH!SOME is shaping up to be a new go-to.
1. Global Finds, All in One Place
OH!SOME makes browsing easy by curating products from around the world under one roof. From Korean beauty and skincare to Japanese stationery, plus snacks, beverages, and lifestyle items sourced globally, the store covers a wide range without feeling cluttered.
What makes the experience especially refreshing is that shoppers can finally see, touch, and try these items firsthand. Instead of relying solely on online reviews or product photos, you get a real feel for textures, colors, quality, and even how things fit into your daily life. Whether you’re picking up something practical, looking for a small gift, or just browsing for inspiration, there’s always something that feels relevant and easier to decide on once it’s right in front of you.
2. A Space Meant for Browsing, Not Rushing
This isn’t the kind of store you speed through. OH!SOME is designed with themed, photo-ready spaces that invite shoppers to slow down, explore, and enjoy the experience. It’s easy to imagine stopping by after work, wandering with friends on the weekend, or spending a quiet moment browsing on your own.
The layout encourages discovery, turning even a short visit into something more relaxed and enjoyable.
3. Familiar Characters, With a Fresh Twist
One of the standout features of OH!SOME is its lineup of exclusive IP (Intellectual Property) collaborations. Simply put, these are collections inspired by familiar characters and brands people already love, turned into everyday items you can use, wear, or display.
Disney fans will spot collections inspired by Zootopia and Stitch, including Toy Story 30th anniversary merchandise that adds a nostalgic touch for longtime fans. There are also playful collaborations with Korea’s ZIZONE, featuring Pingo Cat and friends across plush toys, charms, and accessories that appeal to younger shoppers and collectors alike.
What makes these collections work is that they feel practical as much as they are fun. They’re easy to gift, easy to collect, and designed to be enjoyed beyond just sitting on a shelf.
4. More Than Shopping, It’s a Community Space
OH!SOME puts strong focus on bringing people together through shared experiences. Beyond retail, it plans to host workshops, seasonal activities, and interactive events designed to encourage bonding and creativity. Whether you’re trying something new with friends or joining a themed activity, the vibe is meant to feel social and fun.
5. There’s More to Come
The store may be new, but it doesn’t feel like a one-and-done opening. From what we saw during our tour, OH!SOME is already thinking about what comes next, from future in-store activities to its planned app that will make it easier for regular shoppers to keep track of new drops and events.
It feels less like a finished concept and more like a space that’s meant to grow over time.