Christmas is about giving, and the kind that lasts usually isn’t wrapped. L’Oréal Philippines and the Department of Trade and Industry are expanding the Beauty for a Better Life E-Beauty Advisor Program across Luzon, a training initiative designed to help more Filipinos build skills in beauty, digital work, and entrepreneurship so they can access livelihood opportunities.
Here are five ways the program supports participants and why that kind of support feels especially meaningful at year-end.
1. It leads to real livelihood paths, not just a certificate
The program is designed around outcomes. Graduates can pursue multiple ways to earn, whether that’s becoming a content creator, social commerce entrepreneur, e-beauty advisor, salon professional, or beauty freelancer. That flexibility matters because people have different starting points, budgets, and schedules, and a useful program should match real life.
2. It teaches beauty fundamentals people can actually use
Participants learn the science and foundations of beauty, including skincare, hair care, and makeup fundamentals. These skills aren’t just “nice to have.” They’re the base for anyone who wants to offer services, build credibility online, or work in beauty spaces with confidence.
3. It builds digital skills for the platforms where people earn today
A major part of the training focuses on content creation for social commerce platforms like TikTok and other short-form video environments. In today’s market, earning online isn’t only about what you’re selling. It’s also about how you communicate, present, and create content that people actually watch and trust.
4. It teaches specific ways to earn online, not vague motivation
The program shows participants how to earn as affiliates, livestreamers, or digital beauty advisors. That’s what makes it practical. It gives people clear routes to income they can work toward right away, instead of leaving them with inspiration but no next step.
5. It supports the person behind the work, not just the work
Beyond skills training, the program includes modules like mental health awareness, financial literacy, and basic steps in small business registration. That matters because long-term stability isn’t just about talent. People also need tools to manage money, protect their wellbeing, and take legitimate steps toward building something sustainable.
Christmas giving hits different when it helps people build what comes next. By combining beauty education with digital and business skills, this program creates practical opportunities for Filipinos to earn, grow, and build better futures for themselves and their families.y connecting beauty, digital skills, and entrepreneurship, this program helps more Filipinos step into the new year with confidence and clearer ways to earn, starting right where they are.


