If you gravitate toward fashion that feels bold, creative, and full of personality, this brand is already familiar territory. Its newly reopened flagship at SM Mall of Asia — the first in the world to unveil its latest store concept — arrived with another big moment: Andrea Brillantes becoming its first Filipina ambassador. The move highlights how closely the brand’s identity lines up with Andrea’s own style and energy.
Here are five reasons the partnership makes sense.
1. Matching confidence and attitude
Andrea shared that the brand has always encouraged her to “embrace [her] confidence and femininity,” and called becoming its first local ambassador, “an honor.” That sentiment mirrors the brand’s wearer, someone expressive, assured, and intentional about how they present themselves.
2. A strong connection to the youth
Andrea’s online presence and influence reach the same crowd that gravitates toward the brand’s pieces. Young shoppers are visual, trend-aware, and expressive. Andrea moves in those exact spaces, ensuring an easy and authentic connection.
3. A Filipino face for a global-first retail concept
The SM Mall of Asia flagship is an immersive, curated experience built around distinct zones, seasonal collections, and digital touchpoints. Introducing Andrea as ambassador puts a relatable, homegrown face at the forefront of this new global direction.
4. Shared commitment to the Philippine market
“This store represents the future of GUESS… Debuting our first global concept here in Manila shows our confidence in the Filipino market,” said Maureen Stamati, Executive Director of GUESS Philippines. Pairing this milestone with a Filipina ambassador underscores how central Filipino shoppers are to the brand’s next chapter.
5. Space for more storytelling, not just styling
With Andrea leading campaigns and events, there’s room to create content that reflects real Filipino style which includes mall culture, day-to-night dressing, and a mix of comfort and flair. The partnership opens the door to stories that show how fashion fits into daily life, not just editorials.
For strong, fun women who see fashion as an extension of who they are, this collaboration between Andrea Brillantes and GUESS brings a fresh mix of personality, representation, and style — setting the tone for what’s coming next.
