Why CHAGEE Might Be Manila’s Next “It” Drink

Manila has never shied away from a new drink craze — from bubble tea runs to the matcha wave, and of course, the enduring coffee culture. Each trend reshaped how Filipinos enjoy their daily café rituals. Now, CHAGEE is betting it can be the next big thing. With more than 6,600 stores across Asia and millions of loyal customers, the brand arrives in the Philippines with a promise: tea that is crafted, consistent, and healthier by nature.

Here’s what makes CHAGEE different.

1. More Than One Signature Drink

The BO·YA Jasmine Green Milk Tea may be CHAGEE’s global bestseller, but it’s not the only star. Around the world, fans also flock to the bold Da Hong Pao, the floral Osmanthus Oolong, and the nutty Glutinous Green. For something indulgent, there’s the creamy Snow Cap series, while the Teaspresso Lattes bring the depth of espresso brewing to tea leaves. The exciting part? All of these globally popular drinks will be available when CHAGEE opens in Manila, giving local customers the chance to sip the same favorites that have built its reputation worldwide.

2. Why It’s Not Bubble Tea

CHAGEE makes a clear distinction: this is not bubble tea. Don’t expect chewy pearls or heavy toppings as the default. Instead, every drink starts with freshly brewed tea leaves paired with quality milk. The focus is on letting the tea shine, creating drinks that are lighter, cleaner, and closer to the original spirit of tea.

3. Healthier by Nature

Tea has long been valued for its benefits — rich in antioxidants, calming yet gently energizing, and naturally lighter than coffee or sugar-heavy alternatives. By building its menu around whole-leaf teas and fresh milk, CHAGEE offers a healthier everyday choice. Soon, plant-based milk options will also roll out, giving customers even more ways to enjoy tea in line with modern lifestyles.