Home / News / Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

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May 29, 2025 9:59 am

Hailey Bieber poses during the Met Gala, in New York City, New York, U.S., May 5, 2025. REUTERS/Mario Anzuoni/File Photo

+ Elf to pay Rhode shareholders $800 million in cash and stock, with potential $200 million earnout consideration

+ Bieber to continue as founder and ‘strategic advisor’ after deal closure

+ Elf refrained from providing fiscal 2026 forecast on tariff uncertainty