Metro Manila (CNN Philippines) — “Love the Philippines,” the latest slogan of the Department of Tourism, has elicited bashing from netizens. One of their comments is that it is so generic. But long before the slogan existed, there was already one magazine show that promoted love for the Philippines — iHeartPh.
“We really want to showcase the beauty of our country,” explains Executive Producer Vanessa Verzosa. “The Philippines is really blessed with natural resources. And that’s what we want to highlight in the show, inspiring Filipinos to appreciate and love our country.”
iHeartPh piloted in 2018 on CNN Philippines. Now on its 8th season, the magazine show continues to deliver its promise by showcasing inspiring stories and aspirational features.
“I love experiencing new things and going to new places,” shares program host Valerie Tan. “But more than that, my most favorite part is meeting people from all walks of life, connecting with them, and sharing their stories to our viewers.”
Tan adds that iHeartPh highlights these positive features with that Filipino touch.
“You can be assured you’ll feel inspired after each episode. Every story we do is unique and there’s always a good takeaway, not only for the viewers but also for me!,” she said.
The magazine show spreads good vibes here and abroad. In fact, it has been chosen by the Taiwanese government for its tourism promotion. Serving as a regular TV program partner for Philippine promotion, the beauty of Taiwan has been showcased several times. The most recent of which is the “Love Fun Taiwan” campaign.
“We are proud that our show is appreciated outside the country,” beams Verzosa. “Maybe, the reason why the Taiwanese government trusts us is that they see the direction of the show, which is really to promote inspiring stories and aspirational features. The show is aligned to their goal.”
iHeartPh has gained the trust and support of big and small companies, global and local brands as well as famous and ordinary personalities in sharing their stories.
As program host, Tan gets to immerse herself in the many stories featured in the program. She enjoys every feature. One of the features she immensely enjoyed was her visit to the Amis tribe, the largest indigenous ethnic group in Taiwan. There she got a glimpse of how they live, fish, cook, and even dance! “It’s interesting to note that just like us Filipinos, they love to sing and dance!”
“Another memorable feature is the rags to riches story of a member of an essential oil company. This proves that your past doesn’t define your future, and you can use the challenges you encountered to fuel you for success.”
Eight seasons and counting, iHeartPh is here to stay in the heart of Filipino viewers. True to its core, the program has been consistently uplifting the image of the Philippines and the Filipinos – spreading good vibes. The program advocates love and appreciation of the country, helping the government to amplify its tourism campaign.
“There are way too many reasons why I love the Philippines!,” volunteers Tan. “First, our beaches are the best in the world. We have a lot of natural resources and wonders. Undoubtedly, there’s still so much to explore.”
“Second, Filipino cuisine! Anthony Bourdain himself said it when he referred to Cebu lechon as the ‘best pig, ever’. Lastly, the warmth and hospitality of the Filipino people are unrivaled. Pinoys are usually kind and warm, and always carry a smile on our faces,” Tan said.
“Our commitment is to showcase world-class visual narratives to our viewers,” says Program Director Jallawee Beritan. “We listen to our viewers because they deserve a program that does not only feed their senses but their soul.”
“No matter where our show takes us; at the end of the day, the Philippines will always be home,” quips Tan.
And iHeartPh will always be at the heart of every Pinoy.
Produced by TV8 Media Productions, iHeartPh Season 8 premieres on Sunday, July 16, 2023 at 7 p.m. with replays every Tuesdays at 4:30 p.m. on CNN Philippines.
