Metro Manila (CNN Philippines) — The future looks bright and sweet for ice cream brand Selecta which has been synonymous with sharing happiness, thanks to its back-to-back promotions and campaigns this 2023.
From personalized HapPinas cards to sale proceeds for non-governmental organizations, Selecta has been making people smile, one scoop of ice cream at a time. This year, it targets one million scoops with the intention to donate to underprivileged communities and sectors.
Selecta’s promotions are also set to increase threefold in 2023. This includes share bundles where consumers can “buy 1, share 1” or buy one ice cream to get another one for free so the customer can share it with others, consequently sharing happiness too!
Happiness continues to roll this summer with a grand ice cream sale in April. Come May, consumers can enjoy delightful freebies with Selecta ice cream. Expect more promotions and on-ground executions for the rest of 2023.
Sparking a sense of community, the ice cream brand continues to win the hearts of Filipinos, helping them rediscover true happiness with every scoop of Selecta.
Every Selecta you buy helps a community in need! Let’s #ShareHappinas with ice cream today. Selecta Ice Cream is available in major supermarkets and e-commerce sites Lazada and Shopee.
