Metro Manila (CNN Philippines) — Globe Telecom brought together various business leaders in a conference to explore the pivotal role of digital disruption in today’s economy.
Through its in-house digital enabler Globe Digital Ventures, the conference dubbed “DV8” was part of the company’s mission to provide innovative ideas and help businesses thrive in a technology-driven world.
DV8 was launched in an effort to address the challenges and benefits of digital transformation, especially among companies which may have reservations about seeking new technology.
“In this day and age, it is important to “deviate” from the norm, from how we used to do things, from the old sales and marketing strategies that have worked for us for the longest time. If we don’t go for disruption, we risk losing in this competitive economy,” said Globe Digital Ventures Senior Vice President Glenn Estrella.
The company invited guest speakers from leading companies, including Kenneth Lingan, country manager of Google Philippines, and Chay Saputil, Industry Head of Facebook Philippines. They shared insights about the current digital trends that influence the Philippine business landscape.
DV8 also featured learning sessions and panel discussions, where existing clients of Globe Digital Ventures’ RUSH and Globe Labs talked about their digital transformation journey. They also talked about how they were able to achieve their business objectives by making the shift to digital.
The panel included Lisa Ronquillo, vice president for marketing of The Bistro Group; Dinah Salonga, managing director of Yoga+; Albet Buddahim, chief marketing officer of L’Oréal; Christopher Star, chief executive officer of Snippet Media.
RUSH is a comprehensive digital loyalty solution which allows businesses to create a distinctive and premium customer experience through a content management system, built-in engagement tools, analytics and mobile app. Combined together, it creates a digital loyalty program that leads to richer customer relationships.
Globe Labs, on the other hand, empowers businesses through digital solutions and automating its processes to achieve operational and cost efficiency. It offers SMS, voice and mobile loading solutions that can improve customer engagement through interactive call-outs, personalized SMS messages and prepaid mobile load incentives.
As the innovative developer of Globe, Globe Labs also equips businesses with a host of GSMA standard-compliant capabilities through different Application Programming Interfaces.
To know more about these business solutions, visit globelabs.com.ph and www.rush.ph.
