(CNN Philippines) — Facebook’s “Like” button is now facing competition.
On Thursday (October 8), Chris Cox, the social media giant’s chief product officer, posted a video introducing Reactions which he described as “a more expressive Like button.”
The feature comes after an announcement that a “Dislike” button would be added to Facebook’s features.
On September 16, Facebook CEO Mark Zuckerberg had hinted at the release of a “Dislike” button. Saying: “We have an idea that we’re going to be ready to test soon, and depending on how that does, we’ll roll out it more broadly.”
Related: Mark Zuckerberg: Facebook working on a ‘Dislike’ button
But in his post, Cox said; “As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly.”
He said they had studied comments and reactions “most commonly and universally expressed” across the social media platform and created an “experience around them that was elegant and fun.”
He added that users in Ireland and Spain would be the first to use these new features. Feedback based on the release would allow them to fine-tune Reactions before it is released to all users.
Zuckerberg commented: “Not every moment is a good moment, and sometimes you just want a way to express empathy. These are important moments where you need the power to share more than ever, and a Like might not be the best way to express yourself.”
